Feebate | HSBC
Role | Concept, copy, production development


Feebate launched a new bank account from HSBC. Together with the client, we conducted marketed research to discover that, not surprisingly, customers preferred sign-up incentives and didn’t enjoy paying fees. And so ‘Feebate’ announced the offer and published the results with a twist of humor.

The campaign was recognised by the Australian Financial Review, BRW, and ADMA and AIMIA effectiveness awards.

Television, print & digital campaign