Feebate launched a new bank account from HSBC. Together with the client, we conducted marketed research to discover that, not surprisingly, customers preferred sign-up incentives and didn’t enjoy paying fees. And so ‘Feebate’ announced the offer and published the results with a twist of humor.
The campaign was recognised by the Australian Financial Review, BRW, and ADMA and AIMIA effectiveness awards.
Television, print & digital campaign