In shades of light | aesop
Role | Concept, copy, production development
Stay tuned, there is more work to come on this project!

In shades of light launched Protective Facial Lotion SPF25, a facial hydrator offering broad-spectrum protection against UVA and UVB rays. The campaign brought attention to the constant sunlight our skin receives throughout the day, experienced both directly and incidentally.

Images were captured by photographer Romain Laprade, at the La Muralla Roja in Calpe by Ricardo Bofill, with additional digital, social and product content developed for the launch.

Retail expressions saw spectral colours cast through lighting gels and dichroic film applied to sunlit surfaces in Aesop stores throughout the globe.

Retail, print, digital and social campaign