Prelude to passage | aesop
Role | Concept, copy, production development

Beyond its physical aspects, travel allows us to depart from ourselves; usual thoughts and routines subside and are replaced by the search for new discoveries. To complement the launch of Aesop’s Departure and Arrival Travel Kits, which ease the physical toil of travel, we explored the introspective journey through sound, films, essays and imagery.

On the road through Paris, we documented a visual travel journal with photographer Romain Laprade, releasing thoughts and reflections through digital channels and social content. A curated soundtrack provided ambience for the journey, and a booklet of short essays inspired customers with travel destinations around the globe.

Retail, print, digital and social campaign