Seasonal metamorphosis | aesop
Role | Concept, copy, production development



Seasonal metamorphosis was a series of dinners exploring the transformative journey of ingredients—from initial growth and maturing, through various cooking processes, fermentation and decay, and culminating as artwork on a plate.

This natural evolution was the narrative for four dinner experiences hosted by Aesop Richmond and contemporary dining company, Plates. Customers were invited to RSVP for an evening to enjoy inspired seasonal dishes.

Retail, print, digital and social campaign