Seasonal metamorphosis | aesop
Role | Concept, copy, production development
︎ Stay tuned, there is more work to come on this project!

Seasonal metamorphosis was a series of dinners exploring the transformative journey of ingredients through the season—from initial growth and maturing, through to various cooking processes, fermentation and decay, and then culminating as artwork served on a plate.

The narrative of natural evolution set a theme for four unique dinner experiences hosted by Aesop Richmond and contemporary dining company, Plates. Customers were invited to RSVP for an evening to enjoy inspired seasonal dishes.

Retail, print, digital and social campaign